Ah, Rolex: a brand that needs no introduction. It’s the household name in haute horology; you may not know jack about watches, but you’ve heard the name Rolex! And you may even be familiar with its top-selling model, the Datejust, which is a favorite of HODINKEE adviser Cara Barrett: “To me, it is the perfect watch,” she declares. “If anyone ever asks me what watch they should buy, I suggest the Datejust 99 percent of the time. It’s clean, classic, can be dressed up, dressed down, and it will last for-literally-ever.”
This is all a testament to Rolex’s history, best-in-class manufacturing, and its established-beyond-reproach reputation. So, yes, the Datejust. As Barrett mentions, it’s a tried-and-true starter watch (or, if you’re like me, it’s a great second watch). I own a vintage, two-tone 26mm Datejust with a champagne dial, the same one Carmela wears in The Sopranos. Then there are bigger, sportier models like the Rolex GMT or the Submariner, worn by women like Drew Barrymore and Jennifer Aniston. Rolex’s watches vary in size and complication, but despite how they’re labeled on the Rolex website, they’ve all been culturally solidified as gender neutral. Honestly, there’s nothing sexier than a lady wearing a “man’s” Rolex.
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